Vector vs Raster: Which One Should You Use for Logos?
DefinitionThe two fundamental ways computers draw images.
1The Simple Explanation
Raster (JPG, PNG) is made of pixels. Zoom in, and it gets blocky. Vector (SVG, AI, EPS) is made of math. You can print it on a billboard or a business card and it looks perfect.
2Technical Deep Dive
Raster maps specific colors to specific XY coordinates. Vectors store instructions like 'Draw a circle radius 50 at 10,10'. Browsers render SVGs locally, ensuring crisp edges on 4K/Retina screens.
Common Misconceptions
Myth: You can convert a photo to vector easily. Fact: Photos are too complex for vectors. Auto-tracing usually looks terrible. Vectors are for graphics/logos only.